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Composing and Arranging for the Contemporary Big Band by
Call Number: MT73.5.D63 C6 2014
Publication Date: 2015-09-01
This book follows the creative process from the composition of a tune through further development and orchestration, to a complete arrangement for big band. The music from the CD Prism featuring the GRAMMY(R) Award-winning WDR Big Band and drummer Peter Erskine is the content through which the creative discipline of writing for big band is illustrated and discussed, including melody harmonization for individual sections and full ensemble, writing for the rhythm section, contrapuntal writing, passing harmonies and harmonic embellishment, thematic development, harmonic backgrounds, introductions, interludes, endings, and orchestration, including the use of woodwind doubles and brass mutes.
Jazz Composition and Arranging in the Digital Age by
Call Number: MT67 .S87 2011
Publication Date: 2012-02-13
Jazz Composition and Arranging In the Digital Age is a comprehensive and practical instructional book and reference guide on the art and craft of jazz composition and arranging for small and large ensembles. In this book, veteran composers and arrangers Richard Sussman and Michael Abenecombine their extensive years of experience as musicians and instructors to demonstrate how advances in music technology and software may be integrated with traditional compositional concepts to form a new and more efficient paradigm for the creative process.
Contemporary Counterpoint by
Call Number: Berklee Press: MT55 .D46 2017
Publication Date: 2017-09-01
Use counterpoint to make your music more engaging and creative. Counterpoint the relationship between musical voices is among the core principles for writing music, and it has been central to the study of composition for many centuries. Whether you are a composer, arranger, film composer, orchestrator, music director, bandleader, or improvising musician, this book will help hone your craft, gain control, and lead you to new creative possibilities. You will learn "tricks of the trade" from the masters and apply these skills to contemporary styles. Online audio examples illustrate the principles being discussed, and many recommended listening lists point you to additional examples of how these principles have been used in music over the past thousand years.
Creating Sounds from Scratch by
Call Number: ebook
Publication Date: 2017-02-02
Creating Sounds from Scratch is a practical, in-depth resource on the most common forms of music synthesis. It includes historical context, an overview of concepts in sound and hearing, and practical training examples to help sound designers and electronic music producers to effectivelymanipulate presets and create new sounds from scratch.The book covers the all of the main main synthesis techniques including analog subtractive, FM, additive, physical modeling, wavetable, sample-based, and granular.
Music Notation by
Call Number: Berklee Press: MT35 .N53 2007
Publication Date: 2007-04-01
(Berklee Guide). Whether you notate music by hand or use computer software, this practical reference will show you today's best practices rendering the details of your scores and parts. Improve your music's legibility and express your ideas clearly to get the best possible representation of your music.
Audio Branding: Using Sound to Build Your Brand by
Call Number: ebook
Publication Date: 2017-03-28
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
Popular Music as Promotion by
Call Number: ebook
Publication Date: 2017-01-30
Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands.
This Note's for You by
Call Number: ebook
Publication Date: 2015-11-01
From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the "Lose Yourself" video, the choir had no idea Eminem would show up. Originally the Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This Note's For You talks of the people who created the campaigns with the songs we remember the most.
Who Killed the Jingle? by
Call Number: MT67 .K371 2005
Publication Date: 2005-02-01
In this funny and insightful investigation, Steve Karmen dubbed the "King of the Jingle" by People magazine takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.
Writer. Producer. Engineer by
Call Number: Berklee Press: ML3790 .F368 2006
Publication Date: 2007-01-01
(Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.
Writing Music for Commercials by
Call Number: ebook
Publication Date: 2015-02-19
In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark.